BUILD EMPATHY,
POINT OF VIEW,
BRAINSTORM,
THUMBNAIL,
MOCK-UP
This week we learnt different idea generating tools which was really interesting and helped me come up with a few ideas that I don't think I would have from the word lists and thought-train way that I usually do. I have been trying to make my arguments more relatable to New Zealanders - specifically those over 18 so can be involved in the referendum. Most people don't want to change the flag so have a preconceived negative view/opinion about it which I need to challenge by being either positive, convincing (using ethos - look at how that person is living or how we could live - that looks nice, and using logos - yes, actually I hadn't thought of it like that) or showing their views in a subverted position and making them feel differently about them - using pathos, putting them in someone elses's shoes. I've been making thumbnails and wordlists and need to finish my mock-up posters for tomorrow's presentation.
Sunday, 26 July 2015
Friday, 17 July 2015
17.7.15
RESEARCHED BOTH SIDES OF FLAG AND SCHOOLS DEBATES,
UNPACKED BRIEF,
SOURCED IHI/WEHI PRECEDENTS,
THUMBNAIL SEQUENCES
I researched the arguments for and against each topic and have decided on going for the flag change as I think it will be interesting and engaging. I unpacked the brief, found definitions for ihi and wehi, ethos, pathos and logos and other words I was unsure about. I analysed a few ihi/wehi precedents and found that I was attracted to ones that were a bit risque - sex does sell after all. I need to make the debate relateable and personable as the flag debate should incite discussion. I also unpacked a range of visual rhetorical devices to keep in my toolbox until I know what arguments I want to put forward.
I need to keep in mind:
- local cultural contexts: it's supposed to relate to all New Zealanders so has to be inclusive, accessible, and understandable to a wide range of people (ages, backgrounds etc.)
- NZ's bi-cultural framework
- target audience research
- effectiveness of rhetorical device/s
- persuasiveness - does it resonate with the intended audience?
- analysis, synthesis and reflection on design process
Goodnight blogger xoxo
UNPACKED BRIEF,
SOURCED IHI/WEHI PRECEDENTS,
THUMBNAIL SEQUENCES
I researched the arguments for and against each topic and have decided on going for the flag change as I think it will be interesting and engaging. I unpacked the brief, found definitions for ihi and wehi, ethos, pathos and logos and other words I was unsure about. I analysed a few ihi/wehi precedents and found that I was attracted to ones that were a bit risque - sex does sell after all. I need to make the debate relateable and personable as the flag debate should incite discussion. I also unpacked a range of visual rhetorical devices to keep in my toolbox until I know what arguments I want to put forward.
I need to keep in mind:
- local cultural contexts: it's supposed to relate to all New Zealanders so has to be inclusive, accessible, and understandable to a wide range of people (ages, backgrounds etc.)
- NZ's bi-cultural framework
- target audience research
- effectiveness of rhetorical device/s
- persuasiveness - does it resonate with the intended audience?
- analysis, synthesis and reflection on design process
Goodnight blogger xoxo
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