OBJECTIVE OF BRIEF
SYNTHESISE
ESSENCE
THUMBNAIL
VISUALISE
PROTOTYPE
RENDER
FEEDBACK
GAIN INSIGHT
It's been a busy week. I got some feedback on Tuesday from Phoebe and realised that I'd been working in the wrong direction for a while - I'd been so busy trying to think of funny, board, complex ideas, that I lost sight of what the brief was actually asking. So, I glued in and analysed a bunch of precedents and visual styles that I liked which I tied together with my extensive flag debate research and used to inform my concepts/angle from then on. Researched rhetoric - gained a better understanding of the theory of it (seems that I like the theory of most things). I wish I'd been unpacking visual precedents this whole time and gaining ideas that way - could have made many more visual concepts and refined them further, learnt about how visual communication works more. Well, I will know for the future to stop and think and analyse what I've done before I go further.
Sunday, 16 August 2015
Sunday, 9 August 2015
9.8.15
RESEARCH
GAIN INSIGHT
BRAINVOMIT
FEEDBACK
Explored the Australia/NZ rivalry in depth and got completely carried away with that and trying to be funny - flag change as a bit of an afterthought. Too much thinking about eeeeverything, not enough narrowing down to something concise and communicable. Became competent in making line drawings of Prime Ministers and learnt that cheek colour is an identifiable trait. Feedback was that I wasn't communicating one clear idea.
GAIN INSIGHT
BRAINVOMIT
FEEDBACK
Explored the Australia/NZ rivalry in depth and got completely carried away with that and trying to be funny - flag change as a bit of an afterthought. Too much thinking about eeeeverything, not enough narrowing down to something concise and communicable. Became competent in making line drawings of Prime Ministers and learnt that cheek colour is an identifiable trait. Feedback was that I wasn't communicating one clear idea.
Sunday, 2 August 2015
2.8.15
RESEARCH,
BUILD EMPATHY,
POINT OF VIEW,
THUMBNAIL,
TEST,
FEEDBACK,
GAIN INSIGHT
I made a lot of thumbnails and looked at varying viewpoints and angles that I could take. I have decided on using the angle of our current flag being too similar to Australia's. I want to play on this similarity and see how I can make my pro-change stance funny and approachable. I'm playing around with how I can use the flag in different contexts - using the trans-Tasman rivalry to my advantage. I got a bit carried away with all of my other angles and the whole referendum debate so need to focus on fleshing this chosen angle out as much as possible. I found some interesting poster precedents about sustainability that use humour to turn quite a serious and issue into something lighthearted and accessible - pathos? The concepts where I have used parody and personification have gotten the best response so want to explore how I can explore and visually resolve them.
BUILD EMPATHY,
POINT OF VIEW,
THUMBNAIL,
TEST,
FEEDBACK,
GAIN INSIGHT
I made a lot of thumbnails and looked at varying viewpoints and angles that I could take. I have decided on using the angle of our current flag being too similar to Australia's. I want to play on this similarity and see how I can make my pro-change stance funny and approachable. I'm playing around with how I can use the flag in different contexts - using the trans-Tasman rivalry to my advantage. I got a bit carried away with all of my other angles and the whole referendum debate so need to focus on fleshing this chosen angle out as much as possible. I found some interesting poster precedents about sustainability that use humour to turn quite a serious and issue into something lighthearted and accessible - pathos? The concepts where I have used parody and personification have gotten the best response so want to explore how I can explore and visually resolve them.
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